Your Microsoft 365 transformation is as unique as you are – Discover how powerful simple can be. Unify relationships, data and workflows with intelligent CRM.
A CRM system can give you a clear overview of your customers. You can see everything in one place — a simple, customizable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.
The marketing team can use a CRM solution to better understand the pipeline of sales or prospects coming in, making forecasting simpler and more accurate. It provides clear visibility of every opportunity or lead, showing you a clear path from inquiries to sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool, and embedding it in your business – from HR to customer services and supply-chain management.
Though CRM systems have traditionally been used as sales and marketing tools, customer service teams are seeing great benefits in using them. Investing in a high-quality CRM tool is a must for any business that wants to take customer satisfaction seriously.